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Is Video Marketing Important for your Business?


Since 2015, video usage started growing; businesses cannot neglect video as a viable marketing tool. Video allows businesses to create and share remarkable content with their audience in a way that plain text or colorful posters and banners can. People nowadays love videos more than other forms of media because it’s direct to the point, entertaining and it's perfect for those who do not always have the patience or time to read through a lengthy product description. They would rather opt to watch a video that tells them more than words possibly could. A video is a perfect format for quickly grabbing busy audiences' attention. It enables strong storytelling in a short but memorable format that viewers can enjoy—and marketers can measure. Facts tell, but stories sell, as they say. There is no better medium than video for marketing.


Aside from the fact that videos are entertaining and attention-grabbing, it’s also handy. Knowing people nowadays, they’re always glued to their mobile devices, it means, there’s no way they can’t get access to your videos. Videos are easily searched and shared that gives it a possibility for it to go viral as well as it enables you to gain consumer awareness, traffic and exposure for your business compared to email blasting, flyering, etc.


Since the digital age has allowed consumers to shop from the comfort of their home, shoppers have lost the ability to actually feel, play with, and see products in person. When businesses create detailed demo videos that explain their products or services, customers do not feel as if they have lost that in-store experience when shopping online. Also, with thorough videos, customer service is no longer burdened with obvious questions such as, “How does the product work?” when the video tells customers all they need to know to make their purchasing decisions.

The power of video is undeniable. You may think this sounds overwhelming and it may look like it needs a lot of work, but you do need a video! Instead of typing away a long blog post, figuring out the right words to perfectly describe your business’ product or service, you can make a video that brings your offering to life. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competitor. Your videos can help you build an identity that consumers can recognize and come to trust.

Lastly, creating a business video is pretty exciting once you get your creative juices flowing and if you are working with equally creative videographers. We also use a drone for our videos to add more twist and view your business in a different perspective. We make everything fun and exciting. Inquire now about our BUSINESS/REAL ESTATE/AERIAL VIDEO service here.