Video marketing is a strategy that every business owner should consider. Not only because this form of marketing is effective for increasing sales and brand recognition, but based on research, it’s also preferred by most customers.
People would rather watch an informative video than scroll down a long page of text. An informative online video advertisement is a great tool for converting interest into sales and growing your brand on the web. Whether it’s for your website, Facebook page, YouTube channel, eNewsletter or any other way that you market your business/products/services to your customers.
So, How to Make Your Video Ad Effective? Here are some tips:
Make the first few seconds count
The beginning of your video is critical. To avoid having potential customers skip your ad or click away, you need to get their attention immediately. Start your video ad with a statement that will spark the interest of those in your target market. Make an effort to hook your audience within the first few seconds by being direct to the point. Avoid turning your advertisement into a documentary. Eliminate unnecessary content, and spread your message as quick as possible to keep viewers watching and engaged.
2. Highlight what makes your Brand/Service/Company great
What Makes You Stand Out From Your Competitor? Why should viewers be interested in you? Show your potential customers why you should be their number one choice and why they shouldn’t even consider your competitor. Answer this question in your video ad by emphasizing what makes your company great at what it does. Tell viewers why your brand is unique and different from others. Share your achievements. Showcase your track record for success. You can even include customer testimonials and positive feedback. The more you highlight the benefits of your company, the more effective your video ad will be.
3. End your video ad with a “Call to Action”
The goal of every advertisement is to encourage people to take some sort of action. The call to action (CTA) can either be filmed or an added graphics and text. Give your customers a reason to click through to your business from your video ad. For example, show viewers how they can visit your website for more info, sign up for a discount, a link where can directly purchase your products and services or even a coupon or special offer they can’t refuse and grab right away.
Keep these tips in mind as you plan and create an online video ad for your business. Whether your goal is to increase sales or brand recognition, you’ll find video marketing to be an effective strategy.
Lastly, and the most important step, distribute your video in every way possible. Promote your video all over the internet and in all sorts of medium, E-mail, Twitter, Facebook, YouTube and even your own website.
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