How to make an effective video ad

Video marketing is a strategy that every business owner should consider. Not only because this form of marketing is effective for increasing sales and brand recognition, but based on research, it’s also preferred by most customers.

People would rather watch an informative video than scroll down a long page of text. An informative online video advertisement is a great tool for converting interest into sales and growing your brand on the web. Whether it’s for your website, Facebook page, YouTube channel, eNewsletter or any other way that you market your business/products/services to your customers.




So, How to Make Your Video Ad Effective? Here are some tips:


  1. Make the first few seconds count

The beginning of your video is critical. To avoid having potential customers skip your ad or click away, you need to get their attention immediately. Start your video ad with a statement that will spark the interest of those in your target market. Make an effort to hook your audience within the first few seconds by being direct to the point. Avoid turning your advertisement into a documentary. Eliminate unnecessary content, and spread your message as quick as possible to keep viewers watching and engaged.


      2.  Highlight what makes your Brand/Service/Company great

What Makes You Stand Out From Your Competitor? Why should viewers be interested in you? Show your potential customers why you should be their number one choice and why they shouldn’t even consider your competitor. Answer this question in your video ad by emphasizing what makes your company great at what it does. Tell viewers why your brand is unique and different from others. Share your achievements. Showcase your track record for success. You can even include customer testimonials and positive feedback. The more you highlight the benefits of your company, the more effective your video ad will be.


3. End your video ad with a “Call to Action”


The goal of every advertisement is to encourage people to take some sort of action. The call to action (CTA) can either be filmed or an added graphics and text. Give your customers a reason to click through to your business from your video ad. For example, show viewers how they can visit your website for more info, sign up for a discount, a link where can directly purchase your products and services or even a coupon or special offer they can’t refuse and grab right away.


Keep these tips in mind as you plan and create an online video ad for your business. Whether your goal is to increase sales or brand recognition, you’ll find video marketing to be an effective strategy.

Lastly, and the most important step, distribute your video in every way possible. Promote your video all over the internet and in all sorts of medium, E-mail, Twitter, Facebook, YouTube and even your own website.


Are you ready for your first video advertisement? Inquire now about our services here.



Is Video Marketing Important for your Business?


Since 2015, video usage started growing; businesses cannot neglect video as a viable marketing tool. Video allows businesses to create and share remarkable content with their audience in a way that plain text or colorful posters and banners can. People nowadays love videos more than other forms of media because it’s direct to the point, entertaining and it's perfect for those who do not always have the patience or time to read through a lengthy product description. They would rather opt to watch a video that tells them more than words possibly could. A video is a perfect format for quickly grabbing busy audiences' attention. It enables strong storytelling in a short but memorable format that viewers can enjoy—and marketers can measure. Facts tell, but stories sell, as they say. There is no better medium than video for marketing.


Aside from the fact that videos are entertaining and attention-grabbing, it’s also handy. Knowing people nowadays, they’re always glued to their mobile devices, it means, there’s no way they can’t get access to your videos. Videos are easily searched and shared that gives it a possibility for it to go viral as well as it enables you to gain consumer awareness, traffic and exposure for your business compared to email blasting, flyering, etc.


Since the digital age has allowed consumers to shop from the comfort of their home, shoppers have lost the ability to actually feel, play with, and see products in person. When businesses create detailed demo videos that explain their products or services, customers do not feel as if they have lost that in-store experience when shopping online. Also, with thorough videos, customer service is no longer burdened with obvious questions such as, “How does the product work?” when the video tells customers all they need to know to make their purchasing decisions.

The power of video is undeniable. You may think this sounds overwhelming and it may look like it needs a lot of work, but you do need a video! Instead of typing away a long blog post, figuring out the right words to perfectly describe your business’ product or service, you can make a video that brings your offering to life. Video engages your customer and sets you apart from those static ads you see on the Internet. It allows you to tell your customer what differentiates you from your competitor. Your videos can help you build an identity that consumers can recognize and come to trust.

Lastly, creating a business video is pretty exciting once you get your creative juices flowing and if you are working with equally creative videographers. We also use a drone for our videos to add more twist and view your business in a different perspective. We make everything fun and exciting. Inquire now about our BUSINESS/REAL ESTATE/AERIAL VIDEO service here.




Welcome to our blog

Hi there! Welcome to our blog! Here I will share my passion and enthusiasm for videography and how this passion helped me produce wonderful, memorable and effective videos. Your story is my masterpiece and I believe that photos are not enough to capture a certain moment in your life; it’s the videos that will give that nostalgic feeling.


As what you can see on my website, the services I offer include engagement, wedding, quinceañera, business, real estate, and other promotional videos. I also do aerial shots using a drone.


Through this blog, I’ll share with you all my experiences, adventures and sometimes struggles while working and dealing with different clients. As well as how I conceptualize to come up with a good content and output. 


Here you will also see the best side of videography which is capturing the best scenes and moments with different emotions in the life of my clients. I stand witness to their story and capture it as it unfolds. And by adding my skills in cinematography, I always make sure to include all the beautiful elements in order to create a video that will showcase the best day in their life that they’ve always dreamed of.


Another side of my job is helping business owners through a few minutes of video to reach their target market in order to establish a good name for their business and boost their sales and income.


Checking this blog will also make you updated and informed with the latest trends when it comes to videography and to get all sorts of news that’s happening in this industry. 


I’ll promise that you’ll hear from me more often through this blog. Can I also make a request? This is a two-way street, I’d love to hear from you. I’m open to any suggestions and comments. Or if you just want to send some love, say Hi, or to keep yourself updated with my latest promos, announcements, etc., make sure you Like my Facebook page here: Nikki Sienna Production and follow my Instagram at @nikkisiennaproduction.